Privacy Policy

Overview

Big Ugly Truck (“we,” “us,” or “our”) operates biguglytruck.com. This privacy policy explains what information we collect when you visit our website or submit a quote request, how we use that information, and your rights regarding your data. We do not sell your personal information to third parties.

Information We Collect

We collect information in two ways — information you provide directly, and information collected automatically when you use our site.

Information you provide: When you submit a quote request or contact form on this site, we collect the information you enter — which may include your name, phone number, email address, and details about the truck or trailer you want to sell. This information is submitted through Gravity Forms and delivered directly to our team.

Information collected automatically: When you visit our site, standard web technology automatically collects certain information, including your IP address, browser type, pages visited, time spent on pages, and the source that referred you to our site (for example, a Google search or ad). This information is collected through Google Analytics and Google Ads tracking tools.

How We Use Your Information

• To respond to your quote request or inquiry about selling your truck or trailer
• To contact you by phone, email, or text regarding your vehicle
• To measure and improve the performance of our website and advertising campaigns
• To show relevant ads to people who have visited our site (remarketing)

We do not use your information for any purpose unrelated to buying trucks and trailers.

Google Ads & Analytics

This site uses Google Ads and Google Analytics to track website performance and measure the effectiveness of our advertising. These services use cookies — small files stored in your browser — to collect information about how visitors use the site.

Google may use this data to personalize ads you see across the web. You can opt out of Google’s use of cookies for ad personalization by visiting adssettings.google.com. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

For more information on how Google uses data collected from sites that use Google services, visit policies.google.com/technologies/partner-sites.

Cookies

Our site uses cookies for analytics and advertising purposes as described above. Cookies are small text files stored on your device that help us understand how you use our site and improve your experience. You can control cookie settings through your browser — most browsers allow you to block or delete cookies. Note that disabling cookies may affect how some parts of our site function.

We do not use cookies to collect sensitive personal information or to track you across unrelated websites beyond standard Google advertising technology.

How We Share Your Information

We do not sell, rent, or trade your personal information. We may share information in the following limited circumstances:

• Service providers: We use third-party services including Google (Analytics and Ads), WP Engine (website hosting), and Gravity Forms (form processing). These providers may process data on our behalf and are bound by their own privacy policies.
• Legal requirements: We may disclose information if required by law, court order, or government authority.
• Business transfer: If Big Ugly Truck is sold or merged with another business, your information may transfer as part of that transaction.

Data Retention

We retain form submissions and lead information for as long as necessary to conduct our business — typically for the duration of any transaction and a reasonable period afterward. You may request deletion of your information at any time by contacting us.

Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of marketing communications at any time

To exercise any of these rights, contact us using the information below. We will respond within a reasonable timeframe.

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. To submit a request or ask questions about your California privacy rights, contact us at the address below.

Children’s Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will delete it promptly.

External Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any information.

Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the date at the top of this page. We encourage you to review this policy periodically. Continued use of our site after changes are posted constitutes your acceptance of the updated policy.